Afterglow of the Eight Weeks

Today while I was working on the final prototype for our group's final presentation and found the purple-colored glue stick in my group's design kit, one thought suddenly sparked in my mind, "This tiny one must also be the invention from someone's design thinking". The little alteration in color has made our lives more convenient... Continue Reading →

W1: Design Thinking

"People don't want to buy a quarter-inch drill. They want a quarter-inch hole." as said by one of the marketing professors at Harvard, the design thinking is not just about aesthetically appealing, but more about taking 'empathy' into account in an existing problem-solving process and discovering what customers really want even though their needs are not... Continue Reading →

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