W4: Persona

Persona is a fictional character that has reliable and realistic representations of the key stakeholders of your research. I personally have an experience of creating a persona last semester for our Pro Bono project (below). It is not very much in detail as it is supposed to be but I recall it as a useful... Continue Reading →


W2: Empathize

The first step in design thinking is empathizing, which¬†is putting oneself in someone's shoes. It sounds easy-breezy but it's actually not as simple as it seems because I can never be you. The doctor in the article New York Times¬†below also confesses that he had never been able to fully understand his patients, what they... Continue Reading →

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