W2: Empathize

The first step in design thinking is empathizing, which is putting oneself in someone’s shoes. It sounds easy-breezy but it’s actually not as simple as it seems because I can never be you. The doctor in the article New York Times below also confesses that he had never been able to fully understand his patients, what they… Continue reading W2: Empathize

W1: Design Thinking

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” as said by one of the marketing professors at Harvard, the design thinking is not just about aesthetically appealing, but more about taking ’empathy’ into account in an existing problem-solving process and discovering what customers really want even though their needs are not… Continue reading W1: Design Thinking