Business Intelligence for Marketers Resource Guide

Business Intelligence for Marketers Resource Guide

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Thank You Note

A hand-written letter sometimes speaks more words than talking. It was a great experience to serve as a student member of the honor council in an effort to keep the academic integrity of the school. It was a little bit of mixed feeling as well since it also means that my year at Carey is... Continue Reading →

Afterglow of the Eight Weeks

Today while I was working on the final prototype for our group's final presentation and found the purple-colored glue stick in my group's design kit, one thought suddenly sparked in my mind, "This tiny one must also be the invention from someone's design thinking". The little alteration in color has made our lives more convenient... Continue Reading →

W6: Feedback

Better-than-average-effect According to a study by Kruger and Dunning, it is proved that incompetent people tend to think they are better than the average while top tiers underestimate their ability. I thought it as an irony since if this is the case, not only competent people but also incompetent ones who read this paper might... Continue Reading →

W5: Social Pressure & Mindfulness

Individualism & Social Proof Individualism is important for creativity. However, it is difficult to maintain individualism when working in a group. In that sense, the experiment that was conducted to one participant to show a standard line and ask to choose the line with the same length (the image below) in the circumstance that the others respond... Continue Reading →

Hueman: Annual Benefit Fashion Show

MICA (Maryland Institute College of Art)Week of Fashion 2017 Week of Fashion 2017 This years' fashion show by senior students in MICA was inspired by colors in different settings. Garnering cheers from lots of people, the show demonstrated congruity in incongruity, an order in the chaos, and the dynamics of colors and material. I am... Continue Reading →

W4: Persona

Persona is a fictional character that has reliable and realistic representations of the key stakeholders of your research. I personally have an experience of creating a persona last semester for our Pro Bono project (below). It is not very much in detail as it is supposed to be but I recall it as a useful... Continue Reading →

W3: Define

Asking Right Questions Reasonable and easy it may sound, but it cannot be emphasized enough in any kinds of research to ask right questions since a small delicacy of a question might be leading, leaving a great bias in the result of the study. Here are some tips when you design research questions. Don't Double-barreled questions... Continue Reading →

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