This blog has been created by Heather Shin, a graduate student majoring in marketing at Johns Hopkins Carey Business School. Before coming to the U.S., she had worked in South Korea for over five years; she interned at CRM & Marketing team at one of the French luxury cosmetic brands and also worked in consumer electronics industry, mainly focusing on Corporate Social Responsibility (CSR), and marketing communications.
She would like to call herself as a marketer with half science and half art in mind. Hence, she tries to maintain a balance in her studies by pursuing both quantitative and qualitative skills. This blog is to organize and elaborate her thoughts and ideas inspired by miscellaneous sources and influencers.