Marketing Research Note (1) Chi-squared, T-test

I took the Marketing Research course this spring and here is what I have jotted down during the class. I am sharing this on this blog since I wanted to review it before I forget and also save it somewhere safe (not only in my notebook that I am probably going to lose someday). Since... Continue Reading →


Believing Is Seeing

Believing Is Seeing by Mary Anne Staniszewski (Revised Korean Edition Title: This is Not Art) As this slightly challenging title (Korean translated version) infers, the author mainly claims that all forms of "art" which were created thousands or even millions years ago and are now being appreciated and appraised by the contemporaries actually cannot be... Continue Reading →

Change by Design

I somehow managed to wake up at 4:30 a.m. this morning and finished the last few chapters of this book. The book is basically a summary of what I have learned through the Design Leadership course at Johns Hopkins with additional real-life cases that the author took on through his career at IDEO. What I... Continue Reading →

The Selby House

The Selby House by Todd Selby This exhibition displays various forms of art; from photographies and installation arts to drawings. In the photography section, people - regardless of what they are doing for living - is the main theme. Selby tries to show each individual's different aspects of life and their definitions of art reflected... Continue Reading →


I have been asking to myself constantly about which industry and what kind of company I should work for. There are many ways to categorize the companies: a giant conglomerate vs. a startup (or mid-sized company if allowing a third option), an gency vs. a client, or a Korean based vs. a foreign company. A... Continue Reading →

Courage to be Disliked

I just finished reading the last chapter of this book after flipping the first page two days ago. Considering that I normally take a month to read a book (just because skimming through is not my expertise), this book is easy to read and has a gripping story. Unlike the expectation implied from the title... Continue Reading →

  Do not be too timid and squeamish about your actions. All life is an experiment. The more experiments you make the better. What if they are a little coarse, and you may get your coat soiled or torn? What if you do fail, and get fairly rolled in the dirt once or twice. Up... Continue Reading →

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